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Keat Chiew
Keat has local & international business and marketing management experience with more than 20 years working for blue-chip multi-nationals. He worked mainly in the technology and consumer sectors. His expertise is across marketing management; including branding, business model generation, category management, new product development, channel and business development. He has also extensive start-up experience.
Skills:
- Marketing-
- Management-
- Sales-
- Online-
- Planning-
Industries:
- Arts and recreation services-
- Retail trade-
- Wholesale trade-
- Administrative and support services-
- Manufacturing-
- Information media and telecommunications-
- Education and training-
Spoken Languages:
- English-
- Malay-
- Mandarin-
- Cantonese-
- Hokkien-
State: Victoria
Primary Locations:
- Melbourne CBD-
- Melbourne East-
- Melbourne South East-
Locations by request:
- Melbourne North-
- Melbourne South-
- Mornington Peninsula-
Mentoring available by:
- In Person, Face to Face in (Victoria) or by Phone and online
Current Occupation:
Keat currently provide business/marketing coaching and mentoring to start-ups and small business owners. He has helped many individuals and businesses validate business ideas, provide extensive end-to-end process on go-to-market strategy and untangle complex business issues/challenges. Keat also design and facilitate start-up workshops and Asia Pacific business culture appreciation courses with the Centre for Adult Education, Box Hill Institute.
Detailed CV:
Keat has worked & traveled extensively in Asia Pacific in many leadership roles. With over 20 years experience, he is well positioned to provide meaningful, achieve-able and measurable plan to most businesses looking to address their business challenges or to scale their business.
Keat's expertise are:
- Developing strategic business and marketing plans
- Generating business models
- Brand development
- Product category management and channel,
- Business development.
Keat will be able to help you develop clarity and untangle issues on the following:
- Validate business idea
- Develop viable business model
- Reviving a business or taking it to the next level
- Build measurable and actionable business plan
- Sales and marketing plan development aligned to business plan
- Develop strategies or tactical sales & marketing programs
Qualifications:
- Bachelor of Arts (Economics)
- Graduate Diploma in Business Administration
- Professional Diploma in Asia Pacific Marketing
- Cert IV, Training & Assessment (TAE 40110)
- Certified Practising Marketer (AMI)
- Certified Professional Marketer Asia Pacific
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